The Oppenheimer Group and East Greenwich, R.I.-based Dave’s Marketplace has partnered for the second year of their “Put the Crunch on Hunger” campaign benefiting the Rhode Island Food Bank.

From Thanksgiving to Christmas Eve, 25 cents of every pound of Jazz, Envy or Pacific Rose apples purchased at Dave’s Marketplace were donated toward warm meals at the food bank, according to a news release.

“We’ve set a goal of $2,500 which we hope will make a meaningful difference for area families in need,” said TJ Wilson, business development representative at Oppy, in the release. “Dave’s customers are enjoying some of the freshest and most flavorful apples currently available while providing welcome support for those less fortunate in the community.”

The campaign used signage, banners and large displays to draw shopppers’ attention at the retailer’s nine locations, along with social media.

“We are excited to ‘Put the Crunch on Hunger’ again this season,” said Susan Budlong, marketing communications manager at Dave’s Marketplace, in the release. “Jazz, Envy and Pacific Rose are popular with our shoppers all year round, though they seemed to appreciate the meaning that’s been added to their purchases now.”

 
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