( Domex Superfresh Growers )

Compared with year-ago levels, retail organic apple sales were up 30% in dollars and organic pear volume soared 29% in August.

Since the start of the COVID-19 pandemic, organic dollars have been climbing, according to a news release from Yakima, Wash.-based Domex Superfresh Growers. In fact, the release said August was the third month in a row where organic apple growth has been up more than 19% compared to the same period last year.

Organic apple sales were up 30% in dollars and 23% in volume in August. The big increase in August organic apple sales compared with a year earlier comes after a 28% rise in July sales and a 12% increase in June sales, according to the release.

The entire apple category has performed well, despite a late Labor Day holiday and a COVID-19 disrupted back-to-school schedule, according to Superfresh Growers.

Retail scan data shows total apple volume in August was up 2% in volume and flat in dollars. The 2% lower retail price of $1.71 per-pound kept sales flat?

For the four weeks ending Sept. 5, Nielsen scan data showed Honeycrisp volume was up 17%, with gala volume up 3%, fuji up 11% and granny smith up 6%.

In the pear category, August retail pear sales were up 2%, owing to a 7% increase in the average price per pound. The average bartlett pear price per pound was up 13% compared with a year ago, and there is an orderly and firm market in the transition from California to Pacific Northwest pears, according to the relaease.

The Packer's Apple Coverage

The Packer's Organic Coverage