The cooperative of organic farmers said the pack will be available through the fall and the holiday seasons, according to a news release.
Organic Valley’s fresh-packed Brussels sprouts will be available in a 16-ounce controlled atmosphere bag that allows for a longer freshness window, according to the release.
Sales data from IRI shows that organic Brussels sprouts were a $55 million segment in 2017, according to the release, with 16-ounce packages growing at a 72% annual clip.
“Brussels sprouts have been on an upward trend for nearly a decade,” Annake Ramsey, Organic Valley produce program manager, said in the release. “But our retailers say they can’t always find the organic supply they need to satisfy shoppers. That’s one of the reasons this product is so exciting.”
The Brussels sprouts from Organic Valley are grown and packed on a family farm in southwest Wisconsin, according to the release,
Organic Valley Brussels sprouts will be at retail produce departments in mid-September, according to the release, with a $5.49 suggested retail price for the 16-ounce package. Brussels sprouts will also be available in a 10-pound bulk controlled-atmosphere bag in a box, according to the company.