The focus at San Diego-based Organics Unlimited this year is on educating buyers, retailers and ultimately consumers about its fairly traded GROW — Giving Resources and Opportunities to Workers — label bananas and everything that goes into growing a sustainable, organic banana, said Mayra Velazquez de León, president and CEO.

“We are just wrapping up GROW Month 2019 celebrations, a consumer campaign that highlights our GROW social responsibility program,” she said.

Messaging on updated labels let consumers know that when they are buying GROW, they can trust that they are buying a true fairly traded banana, she said.

GROW supports a network of small growers in Mexico and gives back to the organic banana-growing regions through education and health care programs as well as disaster relief.