The Organic Trade Association brings its leadership and expertise to The Packer’s inaugural Global Organic Produce Expo, Jan. 25-27 in Hollywood, Fla.
In the partnership, OTA plans to present organic produce information, retail trends and international challenges and solutions to the event’s education program.
“Produce has traditionally been the entry category for consumers new to organic, and organic produce now occupies the center of the healthy plate in an increasing number of American homes,” said Laura Batcha, CEO and executive director of OTA.
“The $15.6-billion organic fruits and vegetable sector continues to be the largest of the organic food categories, and accounted for almost 40% of all organic food sales in 2016.”
The education program will highlight some of the latest science related to organic, thanks to The Organic Center, a nonprofit sister organization of OTA, that helps to tackle large-scale challenges facing the organic industry.
“We are thrilled to have The Packer partner with us to help raise awareness and funds for our critical work through this important event,” said Todd Linsky, chairman of The Organic Center’s board of trustees.
As a part of the education lineup, The Packer will also present the latest insights on consumer trends and the new organic information from the upcoming 2018 Fresh Trends consumer survey during the expo.
“The OTA and The Packer share in the vision to offer organic education and opportunities to both buyers and sellers of fresh produce,” said Shannon Shuman, vice president and publisher for produce at Farm Journal Media.
“They bring a global view on organic production and will present that expertise throughout the Global Organic Produce Expo experience.”
For more information about The Packer’s Global Organic Produce Expo, visit globalorganicexpo.com.