Pacific Rose apples, described as sweet and crisp, are shipping from Crane Family Orchards, Brewster, Wash., where most of the proprietary variety is grown.
“The attraction to the apple came from my uncle who brought on the variety at the time,” Crane Family Orchards CEO Rachel Crane said in a news release from The Oppenheimer Group, which markets the Pacific Rose. “It’s been a great variety for us and has helped my family’s farm stay independent. The apple has had great success in the export market.”
George Crane planted the orchard’s first trees in 1912. Now spanning 1,300 acres and run by Rachel Crane and her sister, Kaylan, the orchards have produced the Pacific Rose apple since 2001. The variety stores well too, Rachel Crane said in the release.
T&G Global, the Auckland, N.Z.-based brand owner, will officially debut this month a refreshed brand and brand positioning for the apple — which the Cranes have begun teasing with the release of the new price lookup code.
“The reason why we’ve always had a great fit with the Cranes is because they have an export-oriented mentality, which is what we grew up with in New Zealand,” David Nelley, Oppy vice president of categories, said in the news release.