The National Watermelon Promotion Board is adapting to a new, digital climate for its education program for children because of the pandemic.
“Unlike years past when summer months meant in-person events, the socially-distanced approach adjusts marketing and promotional efforts to continue to position watermelon as the go-to choice for kids and families,” according to a news release.
For more than eight years, NWPB has partnered with Jump with Jill, who uses live music events to promote nutrition. This year they are again teaming up to bring children the “Jump with Jill Digital Tour,” the digital version of the program. It will feature unplugged songs, dances, workouts, activities and tutorials.
“Jump with Jill is our longtime partner for kids content and in-school outreach, and their primary delivery mechanism was through a powerful live musical show,” Stephanie Barlow, senior director of communications, said in the release.
The free resources and tools will be timely and useful as the watermelon growing season hits its peak.
“Parents are craving content that can hold their kids’ attention while they work from home, and teachers need summer study materials they can use to prevent the summer slide,” according to the release.