The Produce for Better Health Foundation will host 10 influencers at the upcoming United Fresh convention and expo.
Retail and foodservice dietitians, food bloggers, nutrition consultants, prominent registered dietitians, and leaders from the Academy of Nutrition and Dietetics make up the group.
“We wanted to leverage the opportunity while we were in Chicago to not only share our new Have A Plant movement with key influencers but also introduce them to the fresh produce industry,” Wendy Reinhardt Kapsak, PBH president and CEO, said in a news release. “For many, this will be their first time experiencing the United Fresh expo and connecting with the industry directly.
“Fruits and vegetables are at the center of dietitians’ plates, but to experience the show floor and make real-life connections can truly ignite powerful partnerships that can engage consumers in a meaningful way,” Reinhardt Kapsak said.
The influencers coming to United Fresh are:
- Bloomin’ Brands — Maria Caranfa
- Christine Palumbo Nutrition — Christine Palumbo
- FEED Nutrition Consulting — Kristin Houts
- Fresh Thyme — Kerry Clifford
- Fresh Thyme — Meghan Sedivy
- Hispanic Food Communications, Inc. — Sylvia Klinger
- Nutrition Happens — May Zhu
- On Target Living — Kristen Johnson Brogan
- Once Upon A Pumpkin — Maggie Michalczyk
- The Academy of Nutrition and Dietetics — Mary Beth Whalen
- Victoria Shanta Retelny — Vicki Shanta Retelny
“We’re glad this community of PBH-assembled food and nutrition influencers is looking to further expand their knowledge of the produce industry through participation at United Fresh,” Mary Coppola, vice president of marketing and communications for United Fresh, said in the release. “These are the types of opportunities that make the United Fresh show more robust and relevant to the broader food dialogue.”
It is not the first time PBH has delivered consumer-facing guests to industry events, and the organization plans to continue to do so moving forward.
“Hosting influencers at select industry events and trade shows is a key element of PBH’s events and education platform,” Sharese Roper, events and education manager for PBH, said in the release. “We successfully continue to extend and enhance the industry’s investment in trade shows. For example, we have hosted highly coveted retail dietitians at the Produce Marketing Association’s Fresh Summit Convention & Expo for close to a decade. Nearly every influencer who attends one or more PBH events requests a future invitation.”
PBH is open to partnerships to bring influencers to other industry tradeshows and events as well, per the release.