The Produce for Better Health Foundation is bringing more than 20 retail dietitians to its 2019 Education2Action Retail Dietitian Event at the Produce Marketing Association’s Fresh Summit.
“We know eating more fruits and vegetables is the single-most-important action Americans’ can take to live happier, healthier lives,” Wendy Reinhardt Kapsak, president and CEO of PBH, said in a news release. “We can’t do this alone though; and that’s why we’re proud to be a collaborative partner on this event and others where we can connect influencers with the produce industry in order to make an impact.”
The event, now in its eighth year, is in conjunction with PMA’s Fresh Summit from Oct. 16-19 in Anaheim, Calif.
“Retailers have significant impact on the shopper path-to-purchase, and we know retail dietitians are natural promoters of produce, playing a critical role in moving fruits and vegetables at the point of sale,” Annette Maggi, PBH’s retail accounts manager, said in the release. “The goal with this event is to provide retailers with education and networking experiences that inspire them to get creative with fruits and vegetables and take back actionable ideas to help drive produce purchases in their stores and in digital communications.”
The event offers education sessions on podcasting, consumer trends, and a close-up look at production agriculture via a field immersion experience sponsored by the California Strawberry Commission, according to the release.
PBH’s “Powerful Produce Pairings” program is the theme for the program.
“This year’s event is particularly exciting because it immerses a new group of retail dietitians into the world of produce with the very companies fueling the plant-forward movement,” Sharese Roper, PBH’s member engagement director, said in the release.
“Uniting these two groups drives collaboration — and profits — with meaningful promotions that inspire life-changing habits and behavior change among today’s shoppers.”
Dietitians from these companies are participating:
- Big Y;
- Coborn’s Inc.;
- Compass Group;
- Fareway Stores;
- Fresh Thyme;
- Giant Martin;
- Harmon’s Grocery;
- Kwik Trip Inc.;
- Natural Grocers;
- Wegman’s; and
- Weis Markets.
2019 Education2Action Retail Dietitian Event Sponsors include:
- Avocados from Mexico;
- Bayer Crop Science;
- California Avocado Commission;
- California Strawberry Commission;
- California Walnut Board;
- Chelan Fresh;
- Chilean Fresh Fruit Association;
- Dole Food Company;
- Duda Farm Fresh Foods;
- Frieda’s Specialty Produce;
- Kellogg Company;
- Marie’s/Ventura Foods;
- Michigan Apple Committee;
- Naturipe Farms;
- Produce Marketing Association;
- Robinson Fresh;
- Stemilt Growers;
- Sunkist Growers;
- Sun-Maid Growers of California;
- The Wonderful Company; and
- healthyAisles/Vestcom International.