The Produce for Better Health Foundation (PBH) and the Food Industry Association (FMI) have joined forces to create resources that will allow industry marketers to promote both National Fruit & Veggies Month and National Family Meals Month, which are both in September.
The partnership will launch with a free webinar Aug. 11 about ways to encourage consumers to share more produce-packed meals with their families, according to a news release.
“We have always been an advocate for the Family Meals Movement, and in 2019 PBH won an FMI Foundation Gold Plate Award in recognition of our exemplary work as a leading community partner,” PBH president and CEO Wendy Reinhardt Kapsak said in the release. “We are thrilled to be teaming up again with the FMI Foundation, especially given the dynamic nature of shoppers’ purchasing and eating behaviors during this uncertain time.
“We believe in the strength of our organizations collaborating to inform and inspire consumers with the health and well-being benefits of eating and enjoying more fruits and veggies as part a family meal at least 1-2 times per week,” Reinhardt Kapsak said. “This simple habit can significantly and positively impact our collective goal of increasing fruit and vegetable consumption, ultimately improving Americans’ health and happiness.”
PBH and FMI will work together on developing infographics and other communication tools to spread the message about having more produce-rich family meals, and they will be coordinating on engaging with influencers and reaching out to consumer-facing media.
“We whole-heartedly embrace this moment in September to inspire people to create new habits that will turn into long-term, sustained behavior change,” Reinhardt Kapsak said in the release. “We believe that eating more fruits and vegetables is the single most important thing people can do for happier, healthier lives, and if sharing them together with others helps Americans eat more, we will continue to extend this message far and wide.”
The webinar that kicks off the partnership is Aug. 11 at 2 p.m. EST, and those interested can register here.