The Produce for Better Health Foundation saw a 14% increase in media impression in 2016, generating 50 billion impressions.
The PBH released its annual Fruits & Veggies - More Matters campaign, which saw increases in media and social media impressions, and website traffic, as well as strong industry support, according to a news release.
According to the release, PBH had 50 billion media impressions through print and electronic public relations and communication efforts. PBH saw growth in social media channels as well with increases in Facebook likes (10%), Twitter followers (10%), Pinterest likes (10%) and Instagram followers (116%).
PBH's media impression efforts made their mark on industry work, health professionals and research, according to the release.Through sharing education materials on its website, PBH reached nearly 20,000 educators and health professionals, leading to more than 200 updates to fruit/vegetable nutrition fact panels as well as 41 items incorporated into a new Health & Wellness Resource Guide for Fruits and Vegetables.
Through research, PBH's goal in 2017 is to prove more action-oriented messaging for the industry to leverage marketing efforts.PBH's 2016 marketing efforts lead to a 4% rise in average monthly visits to FruitsandVeggiesMoreMatters.org. Elizabeth Pivonka, president and CEO of the Hockessin, Del.-based PBH is thrilled with the campaign's results.
"It is both satisfying and exciting to see the results PBH was able to deliver and achieve in 2016," Pivonka said in the release. "Our efforts and results continue to be strong especially in the areas of media, our work with the industry and health professionals, and research."