The Pear Bureau Northwest, Portland, Ore., has hired Angela Daniels as event coordinator.
Daniels has a diverse background in events, communications and marketing, according to a news release. Most recently, she worked with Rit Dye to refresh the company’s brand image, and was responsible for social media, creative development and project management, according to the news release.
Daniels was a corporate trainer in her early career, and she is a frequent guest on Portland’s live morning show, according to the news release.
“We are confident that Angela's creative perspective, drive and experience will be an asset to PBNW,” Kevin Moffitt, president and CEO of the pear bureau, said in the release. “In-store sampling as well as events are essential to our marketing strategies. They encourage consumer trial, impact sales, and drive repeat purchases.
“With Angela on board, we can make a stronger impact in all of these areas,” Moffitt said in the release.