The Pear Bureau Northwest, Milwaukie, Ore., has promoted Neil Ferguson to creative marketing manager.
He joined the pear bureau in 2017 as communications specialist and had taken on extra responsibilities, including social media, digital advertising, media communications and website development, according to a news release. Before that, he was a marketer, social media manager and journalist.
The Pear Bureau Northwest in recent months has shifted to digital promotions with the effects of the COVID-19 pandemic, which has put in-store activities on hold. Ferguson has played a large role in developing creative ways to reach consumers via omnichannel efforts.
“With shoppers' growing dependence on mobile, digital platforms, his expertise creating compelling content and placing it effectively in front of shoppers helps us keep pears top of mind,” Kathy Stephenson, marketing communications director, said in the release. “Neil brings a true passion for our grower community, leading to an honest desire to finds new ways to share the pear story every day."
Ferguson is based in Portland, Ore.