The United States received a record 145 million pounds of Peruvian avocados this year, helping meet demand in a market short of domestic supplies.
The Avocados from Peru marketing campaign this summer included partnerships with Wal-Mart, Costco and Sam’s Club, according to the organization.
“Collectively we executed an unprecedented 6,000 Peruvian avocado demos at these large retail outlets between June and August this season,” Xavier Equihua, president and CEO of the Peruvian Avocado Commission, said in a news release. “This initiative played a crucial role in reaching consumers nationwide.”
According to the commission, highlight of the season include:
- A July 4 promotion in Baltimore during a Baltimore Orioles/Tampa Bay Rays game, giving fans a free avocado topping for hot dogs;
- A segment on a national morning show to promote summer recipes, generating 2.5 million impressions;
- Participating in Wal-Mart’s annual Wellness Day, which was in more than 4,500 store, serving avocado and blueberry smoothies; and
- Co-sponsoring a festival at the Smithsonian Museum in Washington, D.C., celebrating Peruvian heritage.
The commission has scheduled its season-ending meeting during the Produce Marketing Association’s Fresh Summit, Oct. 19, in New Orleans.