Brian Cook is the new president of greenhouse grower Pete’s Living Greens, Carpinteria, Calif.
He joined Pete’s Living Greens in February 2016 as vice president of sales and has been interim president since October.
Cook previously was director of sales & marketing for greens company San Miguel Produce. He has 19 years of experience in sales and management roles, retail merchandising and other roles in the produce industry, according to a news release.
“His passion for the business, the brand and innovation permeate everything he does,” Pete Overgaag, vice president of innovation and corporate strategy, said in the release. “Having worked with Brian both as a member of the board and Pete’s Living Greens team member, I’ve really seen Brian step up and prove his leadership skills, and I can’t wait to see Brian take the company and brand to the next level.”
The company, previously known as Hollandia Produce, rebranded last year as Pete’s Living Greens.