( Courtesy Dole Food Co. )

Dole Food Co., Charlotte, N.C., is kicking off an eight-month campaign celebrating healthy living with a focus on the “epic storytelling of Pixar Animation Studios” as inspiration.

“The filmmakers at Pixar have always done a masterful job telling incredibly moving human stories – even when the heroes are toys, cars or fish,” Bil Goldfield, Dole’s director of communications, said in a news release. “They remind us of the unbreakable bonds of families and friends, and our ability to achieve great things when we put our minds to it.”

The promotion in Canada and the U.S. lasts through the end of the year and is part of Dole’s partnership with The Walt Disney Co., according to the release.

Characters from 15 Pixar and Disney movies will be featured on stickers on bananas and on pineapple tags, including Woody and Buzz Lightyear from “Toy Story,” Scully and Mike from “Monsters, Inc.,” the Parr family from “The Incredibles,” and Dory and Nemo from “Finding Nemo.”

Consumers can download Dole Banana Sticker Peel and Play activity sheets, which encourage them to collect the 25 characters featured on the banana stickers, according to the release.

Seasonal promotions will focus on “Monsters, Inc.,” in the summer, to add exotic fruits and vegetables to meal plans, and “Ratatouille” in the fall, to highlight the idea that there can never be “too many cooks in the kitchen,” according to the release. The initiatives include recipes and healthy living tips from Melanie Marcus, Dole’s health and nutrition communications manager.

“Real courage, bravery and strength are found everywhere and in everyday routines, and those of us at Dole can think of no better inspiration for the families and essential employees who continue to rise up to face challenges and strive for a healthier future,” Goldfield said.

Dole will be announcing program opportunities throughout the year.

Related stories:

Dole focuses on families

Building trust key for kids-focused marketing

Dole launches promotion tied to Pixar Incredbles movie

 
Comments