Big voices are expecting to prompt big inspiration at the 2019 Produce Marketing Association Fresh Summit Convention and Expo in Anaheim, Calif.

Featured presenters will include Cathy Burns, Robert Herjavec, Earvin “Magic” Johnson and Queen Latifah.

Cathy Burns, CEO of PMA, is scheduled to deliver the 2019 State of the Industry address at 10:30 a.m. Oct. 17. 

In a PMA press briefing, Burns said she plans to focus on new innovations and emerging trends across the strategic areas of PMA’s focus.

Areas of focus include global connections, talent, technology, demand creation and sustainability, she said.

“I’ll be highlighting the impact of these innovations and trends to our members and the industry more broadly, and the other thing I plan on highlighting is how PMA is really finding solutions to some of the challenges in these faces at addressing some of the emerging trends,” she said.

“As I step back and think about the state of the industry, and the opportunity to share what we’re seeing from PMA’s perspective, it’s my expectation that people attending will hear something they’ve never heard before, and they will walk out of the room with insights and actions they can apply to their business,” she said.

Robert Herjavec, entrepreneur and lead shark on ABC’s “Shark Tank,” is set to share his thoughts on solving industry issues and entrepreneurship at 1:45 p.m. Oct. 17.

Herjavec’s presentation will precede the live-pitch THRIVE Fresh Summit Challenge, where he will participate on the judges panel.  

Magic Johnson, chairman and CEO of Magic Johnson Enterprises, is set to present “Challenging Yourself to Victory” at 8:25 a.m. Oct. 18. 

The No. 1 NBA draft pick and basketball star plans to share how everyone can overcome life challenges, focus on their goals, and make a difference. 

Queen Latifah, actress, musician, producer, entrepreneur and author, will be the inspirational speaker at the Women’s Fresh Perspectives Leadership breakfast hosted by Center for Growing Talent at 8 a.m. Oct 19.

The leadership breakfast will be an opportunity for members to network and gain career insights. This event requires separate registration and seating is limited.

Experience extensions will also be offered Oct. 17. Six experience extensions are scheduled from 9-10:30 a.m. and six are scheduled from 12:15-1:45 p.m.

Topics of the experience extensions include global trade, floral marketing, talent management, food safety and sustainability among others.

Included in both experience extensions are four additional options.

A learning lounge will be available for attendees to discover topics such as news, trends, industry data and research. The space is intended for networking, learning, and relaxing.

On the California Terrace will be a space for meeting and relaxing while listening to Bank of Harmony, an a cappella quartet.

Essentials of Produce Safety is a safety training designed to help manage produce safety risks. Attendees can visit booth No. 2736 for more information.

Marketing agency members have also volunteered consulting services to Fresh Summit attendees who want to improve their marketing efforts.

Appointments can be scheduled from 9-10 a.m. and from 12:30-1:30 p.m. Appointments can be scheduled online. 

Related articles: 

New features on tap for PMA's Fresh Summit

Research, food safety, people priorities for incoming chairman

Marguleas leads PMA through active year

 
Comments