The Produce Marketing Association has hired Anouk Sijmonsma as regional vice president for Asia, Africa, Europe and Australia/New Zealand.
Sijmonsma, who is based in Antwerp, Belgium, will work with PMA headquarters in those countries, as well as volunteer members, according to a release. She reports to Richard Owen, recently promoted to PMA vice president of global membership & engagement. She is scheduled to start Aug. 1.
“Anouk’s wealth of knowledge and extensive connections in these regions can help us more deeply connect the global produce and floral communities, and deliver on our vision to grow a healthier world,” PMA CEO Cathy Burns said in the release. “Having witnessed Anouk’s leadership and global insights in action the past few years, I am very excited to welcome her to our staff family.”
Sijmonsma was managing editor of online newsletter FreshPlaza, and before that was in sales and market development for KX Food, a subsidiary of vegetable producer-exporter conglomerate Angiu Ming Feng Co. of China. Her career began as an associate in London for an international consulting firm, according to the release.