( PMA )

The Produce Marketing Association will hold a “virtual” town hall meeting on March 25 discussing the industry’s response to the COVID-19 outbreak.

PMA said in a release that all interested members to register for the 12 noon Eastern event at this link.

Registration for the meeting closes at 9 a.m. Eastern on March 25. A Zoom account is required to participate and can be set up online
free, according to the release.

The March 25 is the first in a series of virtual meetings to provide expert insights and industry discussions on the challenges facing the entire produce and floral supply chains during the COVID-19 pandemic, according to the release.

“The current COVID-19 pandemic is rapidly reshaping our world as consumers react and the supply chains adapt to a global crisis we’ve not seen before,” PMA CEO Cathy Burns said in the release. Burns said market needs are shifting fast.

“Our members are seeking solutions as well as a sense of community as they navigate through these changes and uncertainties,” she said in the release. She said the virtual meeting will help identify opportunities.

“Our goal is to identify opportunities and strategies to support one another during this challenging time.”

PMA will host a second Virtual Town Hall on April 1 at 12 noon Eastern will focus on the floral industry, an can register for that event here.


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