Deborah Coleman ( Courtesy PMA )

The Produce Marketing Association has launched a private Facebook group for members of the floral industry.

PMA launched the Focus on Floral: Industry Professionals Group at the PMA Fresh Summit Oct 18-20 in Orlando, Fla.

PMA Floral Council Chairwoman Debora Coleman, vice president of floral for Albertson’s Cos., announced the launch of the digital community at the Floral Flamingle Reception Oct. 19 at Fresh Summit, according to a news release.

 “As the only produce and floral association that brings together all parts of the world and all parts of the produce and floral supply chains, PMA offers access to information and resources through its members, staff and volunteers,” Coleman said in a news release. “The launch of our Focus on Floral: Industry Professionals community of interest on Facebook offers another way for our floral members to collaborate, connect and share ideas and insights.”