( Courtesy iTradeNetwork )

Produce Marketing Association members have free access to an iTradeNetwork platform that connects buyers and suppliers, as the COVID-19 crisis strains normal supply chains.

For six months, PMA members will have access to the iTradeMarketplace, described as a “partner discovery matching and transacting service that provides opportunities for buyers, suppliers and other organizations in the supply chain to connect and establish trading relationships” in a PMA news release.

PMA CEO Cathy Burns said the service will help members connect with others they might not usually do business with, to keep fresh produce and floral products available to consumers.

“PMA is excited to continue our commitment to members helping members, particularly during this crisis,” Burns said in the release.

Members can register on the iTradeMarketplace website, and connections will be free for six months.

“Technology can be a powerful ally in times of crisis, and we are putting our platform to use in a different way that aims to help companies in the food supply chain navigate these uncertain times,” Rhonda Bassett-Spiers, iTradeNetwork CEO, said in the release. “The agility of iTradeMarketplace empowers participants to move at the speed of the crisis and respond to local, as well as global, food supply chain needs.”

See what other companies are doing during the crisis at The Packer's COVID-19 news landing page.

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