Day 1 of Produce Marketing Association's 2019 Fresh Summit was a full day. (Scroll to the bottom to find day 1 coverage.) Day 2 was no exception, with a full slate of activities, seminars and networking events.

Day 2: Thursday, October 17 

The day began around 8 a.m. with the Fresh Ideas Showcase. Attendees are able to preview newly-launched products and services for both produce and floral departments. 

Attendees also had the chance to visit Experience Extensions. PMA describes them this way: "In-between the inspiring Forums, we've allotted time for you to extend the experience--connect with peers, join industry leaders in informal conversations about hot topics, or just take a break. Gain insights. Share perspectives." 

The extensions included conversations on; global trade, talent management, floral marketing and food safety, just to name a few. 





"Big Voices" were slotted throughout the day to speak on a variety of topics such as industry and innovation. Kicking them off was Cathy Burns, CEO of Produce Marketing Association, who spoke on the 2019 State of the Industry. 

In this article, Cathy Burns discussed global macro trends and consumer behavior trends during her State of the Industry address and encouraged industry members to consider how they can leverage those trends.

Then Robert Herjavec, entrepreneur and leading shark on ABC’s "Shark Tank," spoke on, "solving industry issues on pitch at a time." This led into the Thrive Fresh Summit Challenge. Four entrepreneurs pitched their solutions to Robert Herjavec, John Hartnett (CEO SVG Ventures Thrive), Ted Taylor (head of new ventures & business development at Taylor Farms) and Jennifer Maloney (food stakeholder manager at Bayer).



Don't forget the Emerging Leaders graduation, put on by the Center for Growing Talent at 4 p.m. According to PMA, "The Emerging Leaders Program helps companies address two key challenges in the fresh produce and floral industry to groom young professionals who have exceptional potential and to equip them with techniques and framework needed to work with others to drive organizational success."

Then followed the VIP reception, gathering produce and floral industry leaders and supporters.

To wrap up the day, PMA hosted a Welcoming Reception in the form of a global street festival. 


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