The Produce Marketing Association’s 2020 Fresh Summit Convention and Expo will be offered online.
The COVID-19 crisis still inhibiting U.S. travel and cases in Texas (where the event was scheduled) are rising, according to a June 30 announcement from the Newark, Del.-based association.
Instead of an Oct. 15-17 onsite convention in Dallas, Fresh Summit will be online from Oct. 13-15, according to the release.
“Out of our utmost concern for the personal health, safety and wellbeing of our guests, event partners, and staff — as well as after thoroughly reviewing responses from Fresh Summit attendees, exhibitors and buyers regarding their comfort, willingness and ability to travel this fall, and analyzing trends from state, federal and global health authorities,” PMA CEO Cathy Burns said in the release “it became abundantly clear that we could not hold a conference in Dallas as planned.”
A video about the change in plans accompanied the announcement.
PMA has offered its Fresh Summit event for the global produce and floral industry for 71 years.
“The world has correctly deemed our products and industry as essential,” Burns said in the release. “Fresh Summit will continue, and like every year, provides an opportunity for our global members to grow their businesses, celebrate the industry, and look to the future.”
More details will be forthcoming, the release said, and updates at the event will be at www.FreshSummit.com.