DJ Forry consumer pack a hit
Pismo Beach, Calif.-based DJ Forry Co. Inc. has received good response to its Forry’s Finest four-count consumer packs of fresh pomegranates for club stores, said Ray England, vice president of marketing.
The new pack replaces a cardboard package and features a sleeve and handle.
“There’s something about a handle,” England said, that seems to appeal to consumers.
Bins a success for Simonian
Simonian Fruit Co., Fowler, Calif., has been upgrading its 14-carton, high-graphic fresh pomegranate bins, said Jeff Simonian, sales manager.
The bins include instructions that explain how to cut open a pomegranate, which may incentivize sales, he said.
More retailers than ever are using the bins, which hold about 350 pounds of fruit, he said.
Trinity Fruit expands acreage
Trinity Fruit Sales Co. Inc., Fresno, Calif., has added solar panels throughout all of its packing sheds and is expanding its pomegranate acreage at a time when many growers are cutting back, said Levon Ganajian, director of retail relations.
The company now has almost 1,800 acres of pomegranates, he said.
The firm also is expanding its supply of organic pomegranates. About 7% of its pomegranate volume is organic, up from 6% last year.
“We want to double where we are,” Ganajian said.
He expects to reach the 10% mark in two years.
Trinity Fruit also revamped and expanded equipment to double aril production, he said.
Wonderful Co. emphasizes bins
Los Angeles-based The Wonderful Co. plans to put greater emphasis on its point-of-sale, high-graphic bins to promote fresh pomegranates in the produce department, said Adam Cooper, vice president of marketing.
The bins, which depict the inside of a pomegranate and a bottle of juice on the sides, “kind of act as billboards” and “connect the dots for consumers” by showing the company’s various products, Cooper said.
They come in two sizes — one that holds seven cases and another that holds 14 cases.