Potatoes USA is giving a salad bar to one school district each week for 21 weeks in its 21 Weeks of Giving campaign. The Bettendorf Community School District is the second recipient of a salad bar this year. ( Potatoes USA )

Denver-based Potatoes USA has begun a “21 Weeks of Giving” campaign, donating a salad bar to one school district each week for 21 weeks.

The potato group announced the campaign at School Nutrition Association’s School Nutrition Industry Conference Jan. 21-23 in New Orleans.

“This program is all about making vegetables and fruits more accessible to students,” said Rachael Lynch, global marketing manager for Potatoes USA, in a news release. “School districts who have asked to receive a donated salad bar have done so because they understand the value it brings to their lunch rooms.”

“Potatoes USA is working collaboratively with the United Fresh Start Foundation to bring salad bars to schools across the country,” said Andrew Marshall, the United Fresh leader of the Let’s Move Salad Bars to School campaign, in the release.

The potato industry has to-date donated more than 280 salad bars to schools, making it the top commodity donor to the Let’s Move Salad Bars to Schools campaign, according to the release.

“I’ve seen operators use salad bars as creative topping bars for fresh baked potatoes, yogurt and so much more,” Lynch said in the release.

Potatoes USA announced the Evangeline Parish School District of Louisiana as the salad bar recipient for the campaign’s first week.

The group will announce future recipients on its official school foodservice-focused Facebook page: facebook.com/PotatoesRaiseTheBar.