Pretty Lady Vineyards released a Virtual Grape Guide to help retailers.
“The goal of the Virtual Grape Guide is to provide tools across several channels for the produce department,” according to a news release.
Retailers can see merchandising, storing and packaging information, grape varieties and availability, pairing suggestions and recipes. The intent is to help retailers profit from online promotions.
“We are absolutely thrilled that we can provide this to our retailers,” Nick Dulcich, co-owner and president of Pretty Lady Vineyards, said in the release. “We believe we have the best grapes in the market, and we want to be able to help our retailers display that in their online and offline promotional efforts.”
The Virtual Grape Guide was released with the start of the new season and is available for retailers to download.