Produce for Kids is working with health-conscious brands and hundreds of retail dietitians for the second annual Mission for Nutrition promotion.
The promotion, during National Nutrition Month (March), features digital and in-store elements that stress the importance meal planning to make healthy choices, according to a news release. Partners in the promotion are giving to food banks.
A resource kit with health-focused items from Produce for Kids and Mission for Nutrition partners was shipped to more than 400 retail dietitians, according to the release. It also included a mini magazine published by Produce for Kids that features recipe inspiration and a shopping list, according to the release.
Mission for Nutrition partners include:
- Crispy Green Crispy Fruit;
- Eat Smart;
- Mission Produce;
- Nature Fresh Farms;
- Pero Family Farms; and
- RealSweet Sweet Onions.
“This year, in addition to our partners making a donation to support Feeding America programs that support families and children, retail dietitians are receiving a toolkit to execute a healthy food drive in stores to make their own shopper-driven donation,” Trish James, vice president at Produce for Kids, said in the release. “We are excited to once again offer one retail dietitian a continued education scholarship for submitting their Mission for Nutrition in-store events, cooking classes or demos to us during the month of March.”
Retail dietitians, according to the release, are encouraged to create a display, demo or in-store event with the items provided in the Mission for Nutrition kit.
One retail dietitian will receive $1,000 as a continuing education scholarship.
The 2019 winner, Jennifer Klein, a retail dietitian at the ShopRite of Manchester, N.J., used the kit components to host in-store recipe demonstrations and cooking classes, according to the release.
“Having served as a retail dietitian, I am excited to be helping to guide Produce for Kids on the in-store needs for this demographic,” Julie Harrington, retail dietitian contributor to Produce for Kids, said in the release. “Mission for Nutrition is a great way to expose shoppers to health-conscious and community-conscious brands and set shoppers on a nutritionally-sound path.”
More information about the promotion is available at themissionfornutrition.com .
Weekly giveaways related to meal planning are planned for Produce for Kids Instagram and program partners. Retail dietitians and Produce for Kids influencers will interact with consumers during the #MissionForNutrition Twitter party on March 12 at 4 p.m. Eastern.