Pint-sized shoppers check out a Produce for Kids and Jump With Jill display at a Meijer store. ( Photo courtesy Produce for Kids )

Orlando, Fla.-based Produce for Kids is partnering with more than 30 produce companies this year to promote healthy eating online and in more than 2,000 grocery stores.

This year the group’s retail partners include AWG Springfield Division, AWG Oklahoma Division, AWG Gulf Coast Division, Meijer Stores, Military Produce Group and Publix Super Markets, according to a news release. Some of those retailers will run longer in-store Produce for Kids campaigns, while other will have two separate pushes for healthy eating, according to the release.

“We are excited to welcome new grocers as well as welcome back grocery retailers who have continued to share in our mission to create a healthier generation year after year,” Trish James, vice president of Produce for Kids, said in the release. 

“Our campaigns have raised more than $6.4 million for families in need over the years and with the help of our produce partners, we anticipate this year to once again provide the much-needed support to the communities within our retail partners’ footprint.” 

Produce for Kids supports in-store messages with retailer-specific microsites so shoppers can get more information on their retailers’ campaign, according to the release.

The sites include branded family-friendly recipes, grocery gift card giveaways, information on local store events, digital coupons and seasonal tips, according to the release.

The group also has targeted e-mail and social media support and other programs such as grocery delivery service partnerships to boost healthy eating messages, James said in the release.

Produce for Kids recipes are branded with produce partner companies’ products as well.

Produce for Kids also plans to launch the Healthy Family Project podcast, with family health experts, in June, according to the release, and will start its fifth annual Power Your Lunchbox Promise program in August, according to the release.