The Produce for Kids website features dozens of recipes for snacks and meals. ( Courtesy Produce for Kids )

Produce for Kids has a new website with detailed recipes and other information designed to engage consumers.

“With our website visitation at an all-time high, it was time to up our game,” according to a news release.

Colorful photos and homepage links take users to recipes, seasonal highlights, the Produce for Kids Instagram feed and other content. The recipe page now shows step by step processes, featured products and helpful tips.

Companies that join Produce for Kids receive brand inclusion on PowerYourLunchbox.com, branding and product showcased in lunchbox ideas, national and trade media outreach, promotion through partnering content creators and Instagram influencers, social media support, targeted e-newsletters and category-exclusive participation.

The 7th annual Power Your Lunchbox program will return August 3 to encourage a healthy start to the new school year.

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