Produce for Kids has joined the spirit of giving on #GivingTuesday, pledging donations to Feeding America in a social media campaign.

For every new Produce for Kids Facebook fan, the organization is pledging to donate a meal to Feeding America, which serves a network of food banks throughout the country. Produce for Kids is also donating meals for people who share the group’s Holiday Meal Drive post.

GivingTuesday is Nov. 28.

Produce for Kids mentions families who are still feeling the effects of recent natural disasters, including storms that hit Texas, Florida and Puerto Rico, and the deadly fires in California.