Melinda Goodman, a 15-year fresh produce marketing veteran, has opened her own marketing company.
Copper Penny Marketing, Whitefish Bay, Wis., offers marketing and consulting services, including brand management, packaging design, public relations, social media, new product research and promotional development.
Goodman most recently was director of marketing for Golden Sun Marketing, Minnetrista, Minn.
Her previous projects include the Disney Garden brand with Imagination Farms, which included more than 350 different products. She also was marketing director for the Red River Valley Potato Growers Association, and led domestic marketing efforts at TexaSweet Citrus Marketing Inc.