Fresh cut fries are expanding in popularity, says Gary Askenaizer, product manager for Progressive Produce. ( Progressive Produce )

Los Angeles-based Progressive Produce is expanding its year-round Hollywood Fries program.

“More and more restaurants recognize the value of adding “fresh-cut” fries to their menu,” Gary Askenaizer, product manager for Progressive Produce, said in a news release. “Not just as financial value, but a culinary one as well. 

The company expects its Washington crop to start up in late July as California volume begins to fade. The firm also sources from Idaho, according to the release.

The release said Progressive expects to have excellent quality and size for its fall crop like last year. 

“We have gotten better and better at producing a consistent, high-quality product that our customers can depend on every year,” Askenaizer said in the release.

Progressive will be highlighting the Hollywood Fries brand in the “Fresh Ideas in Produce” theater at the Produce Marketing Association’s virtual Foodservice: Delivered show July 20-24, according to the release.

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