Be ready to meet royalty at Pure Hothouse Food’s Produce Marketing Association Fresh Summit booth.
The Leamington, Ontario company, which markets under the Pure Flavor brand, is unveiling new RedRoyals Cherry Tomatoes on the Vine.
“We are excited to be bringing a new variety to market that we believe will be a game changer,” Jamie Moracci, president, said in a news release. “After researching consumer trends, trialing dozens of varieties and conducting community sensory testing, the team selected a fantastic variety with a unique burst of sweet and unmistakable flavor.”
The company has been increasing acreage of traditional greenhouse vegetables — tomatoes, cucumbers and bell peppers — but continues to expand specialty items, such as the RedRoyals, according to the release.
“RedRoyals Cherry on the Vine are flavor rich with a vibrant sweet crunch, these royal wonders are the perfect accent to any eating occasion,” according to the release.
Other specialty products include Stingray hot peppers, Organic Sangria Medley tomatoes and Mini Munchies tomato snack packs
Pure Flavor will be exhibiting the greenhouse vegetables at its Fresh Summit booth, No. 4451.