Rainier Fruit is continuing its partnership with the Boston Athletic Association as the official apple of the Boston Marathon.
This is the second year for the partnership, and new this year is a program with Boston Whole Foods stores to support the Martin Richard Foundation on One Boston Day, which commemorates the anniversary of the Boston Marathon bombing on April 15, 2013. Whole Foods plans to donate part of the proceeds of Rainier Fruit apple sales on April 15 to the Martin Richard Foundation, named for a youth who died during the bombings.
The marathon is April 17.
Rainier Fruit also plans to donate proceeds of all apple sales on that day to the foundation, according to a release.
"The whole Boston Marathon experience is deeply rooted in history, but it's also steeped in community." Andy Tudor, vice president of marketing and business development for Rainier Fruit, said in the release. "That level of community involvement and excitement creates a sense of loyalty and brand recognition uncommon in today's consumer marketplace."
Rainier Fruit plans to give away more than 40,000 pounds of apples - including Pink Lady, Honeycrisp, Jazz and Lady Alice - during the four days of events surrounding the marathon weekend.
The company is promoting the race at retail with in-store displays nationally and regionally and through media events, according to the release.