Raley's has hired Yvette Waters as the retailer's first nutrition strategist & brand influencer. ( Courtesy Raley's )

Raley’s has created a new position, nutrition strategist & brand influencer, to support the retailer’s move to evolve its brand and stores “to change the way customers eat, one plate at a time,” according to a news release.

Yvette Waters will support Raley’s employee education on products and nutritional content, and “drive nutrition strategy for all brands,” according to the release.

Waters helped develop Raley’s Market 5-ONE-5, a wellness-focused supermarket concept. She has been a registered dietitian for the University of Nevada.

“Her knowledge and expertise will enhance our nutrition strategy,” Keith Knopf, Raley’s president, said in the release. “She will play an integral role in improving the education and nutritional value of our relaunch of Raley’s private label products, including our clean deck line, Raley’s Purely Made.”

 
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