For its 2020 Rave crop, Wenatchee, Wash.-Stemilt Growers has launched what it is calling the First Verified Fruit campaign on Instagram.
The campaign is dedicated to sharing feel-good or “rave-worthy” content, according to a news release, at the same time driving community engagement and new followers.
For the campaign, Stemilt partnered with influencers who are encouraging followers to visit Rave’s Instagram profile @raveapples.
The influencers are using various hashtags, including #PassTheRave to share the apple with followers and friends and others.
“We’ve carefully chosen partners who focus their content on positivity, feel-good stories, amazing recipes and inspiration to bring some light into people’s lives,” Brianna Shales, senior mrketing manager, said in the release.
They include Kyndra Holley of Peace Love and Low Carb, Jocelyn Brown of Hip Mama’s Place and Katie Lemons of Twist of Lemons. Shales said they have a tight-knit community that makes them a great fit for celebrating Rave.