Mango sales are rising, and retailers are using value-added sales and differences in variety to grow the category.
According to the United Fresh Produce Association’s FreshFacts on Retail, all retail mango sales in the second quarter (April, May and June) of 2019 totaled $128 million, up 1.2% from the second quarter of 2018.
Retail volume of mangoes in the second quarter of 2018 totaled 97 million pounds, up 5.9% compared with the second quarter of 2018.
Average prices for all mangoes in the second quarter of 2019 totaled $1.32 per pound, down 4.4% compared with the second quarter of 2018.
By type of mango sold in the second quarter of 2019 compared with the second quarter of 2018, United FreshFacts reported:
- Green/red mango sales totaled $58 million, down 11.5%; volume was 43 million pounds, down 11.7%; and average price per pound was $1.35, up 0.1%;
- Yellow/gold mango sales were $26 million, up 3.7%; volume was 26 million pounds, 5.5%; average price per pound was $1, down 1.7%;
- Remaining managoes: $22 million, up 56.1%; volume was 24 million pounds, up 67.7%; average price was 94 cents per pound, down 6.9%;
- Value-added mangooes: $21 million, up 0.2%; volume was 4 million pounds, down 0.5%; average price per pound was $5.15, up 0.7%.
Besides the rise of value-added mango sales, Mike Mauti, managing partner and senior vice president of client services for Execulytics Consulting, said retail merchandising of fuller assortments based on variety and country of origin is becoming more and more common.
“Recently I’ve seen mangoes from Peru, Australia and Brazil on the same display, each with a different color, size and promised flavor profile,” Mauti said.
“As expected price points were also very different depending on the chosen product, I would not compare mango variety proliferation to apples just yet, but perhaps there are some learnings from apple merchandising being deployed in the mango set.”