Salad Savoy Corp. in Salinas, Calif., continues to see demand bloom for its various kales and cauliflowers.
“Cauliflower sales are up 20% at least so far this year,” said CEO Seth Karm.
The company sells its orange, purple and green cauliflower to a couple of shippers but not commercially yet, he said. End-use customers are mostly foodservice.
White cauliflower, which Salad Savoy also grows but sells to only one customer, has spiked, he said.
“People are doing a ton of the rice cauliflower,” Karm said, attributing the popularity to its newer use as an alternative to carbohydrates. Over the winter, “(the white) was a huge, huge mover for us.”
Sales of Tuscan kale have been increasing in the double digits yearly, he added, bumping up to 10 pallets daily from about two.
Karm cites cooking and recipe magazines, such as Bon Appetit and CookingLight, that are regularly featuring Tuscan kale as helping fuel the demand.
The company planted Tuscan kale on 3 acres this winter that were otherwise unplanted. The crop hit at the right time, Karm said, and customers were regularly asking for five and eight pallets with 70 cases each.