Produce sales in California bounced back during the second quarter of 2017 following several sluggish quarters, according to the FPFC Market Report compiled by Fusion Marketing for the Anaheim, Calif.-based Fresh Produce & Floral Council.

California dollar sales for the 13 weeks ending July 2 reached a new high of nearly $2 billion — a 4% increase compared to the prior year, the report said.

The increase was attributed to higher prices — up an average of 3% to $1.65 per pound — as well as a statewide 1% growth in volume.

Growth ranged from 1% in San Francisco to 6% in Los Angeles, and average prices varied from a high of $1.97 per pound in San Francisco to a low of $1.52 per pound in Los Angeles.

 

Vegetables

Top growth categories for vegetables in the San Francisco market for the second quarter were lettuce ($700,000), bagged salads ($700,000), asparagus ($400,000), broccoli ($400,000) and variety packages ($400,000).

Vegetable sales were unchanged for the 52-week period at $625 million, and volume was up 3% to 300 million pounds. Average price per pound of vegetables was down 3% to $2.08.

Top random-weight vegetable categories were tomatoes, onions, peppers, asparagus and broccoli. Top fixed-weight vegetable categories were bagged salads, lettuce, tomatoes, mushrooms and carrots.

Organic vegetables accounted for 10% of vegetable sales in the San Francisco market during the second quarter but brought in 15% of the sales dollars.

Top organic vegetable categories were lettuce, spinach, carrots, tomatoes, greens, bagged salads, kale, mushrooms, broccoli and onions.

 

Fruit

Top growth categories for fruit items in the San Francisco market for the second quarter were tangerines ($3.2 million), avocados ($900,000), variety packages ($800,000), grapes ($600,000) and mangoes ($400,000).

Fruit sales were unchanged for the 52-week period at $652.7 million, and volume was down 2% to 372.1 million pounds. Average price per pound of fruit was up 2% to $1.75.

The top random-weight fruit categories were bananas, apples, grapes, avocados and lemons. The top fixed-weight fruit categories were berries, tangerines, apples, melons and avocados.

Organic fruit accounted for 6% of fruit sales during the second quarter but accounted for 10% of the sales dollars.

Top organic fruit categories were berries, apples, bananas, grapes, avocados, lemons, pears, mangoes, peaches and oranges.

 
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