“The Growing Season,” Sarah Frey’s account of growing up on a small farm and turning it into a supplier of fresh produce to national grocery chains, became available for purchase Aug. 25. Outlets include Walmart, Amazon.com and Barnes and Noble.
“Everyone faces adversity at some point in their lives, but it’s important to remember that nothing holds us back forever,” Frey said in a news release. “We all have the courage within ourselves to overcome fear and challenges. In writing ‘The Growing Season,’ I wanted to remind others that even during life’s most difficult times it’s still possible to discover the good.”
Frey Farms also grows watermelons and other fruits and vegetables, available throughout the country under the Sarah’s Homegrown brand. The company diverts “ugly” fruit from the fresh market to juices, including Tsamma watermelon juice and Sarah’s Homegrown Agua Frescas, lemonades and teas.