Seald Sweet is going back in time with new graphics highlighting vintage produce labels. ( Courtesy Seald Sweet International )

Seald Sweet International is going old school for the upcoming Florida citrus season.

The Vero Beach, Fla.-based company has created a new label for its Florida citrus packaging that highlights a collage of vintage produce labels, according to a news release.

“We are creating a collage utilizing old Florida vintage-style labels to celebrate our 110th year anniversary and to embrace our history,” Mayda Sotomayor, Seald Sweet CEO, said in the release.

“The retro-labels for oranges and tangerines reflect the heritage of Florida citrus, which was our beginning,” she said in the release. “Although Seald Sweet now sells a wide variety of produce from around the world, we want to remember and showcase that Seald Sweet was born in Florida, as a citrus grower cooperative, more than a century ago.”

The limited edition labels will be on packaging for oranges and tangerines and will be available through January as part of Seald Sweet’s winter domestic citrus program.

 
Comments