The Southeast Produce Council is issuing what it calls the Golden Rule Challenge for exhibitors at Southern Exposure.
The trade show, Feb. 27-29, is asking that exhibitors consider highlighting cause-based marketing or feature how they’re making a difference in communities. The challenge is an offshoot of SEPC Chairman Brandon Parker’s “Make a Difference” platform, leading to a conference theme of showing how SEPC and member companies can give back to communities, according to a news release.
“From cause marketing, to sustainability in our work environment, to lending a helping hand to a community or organization in need, or even just putting a smile on a co-worker or family member’s face when they’re having a bad day … we all have so many opportunities to give back,” said Parker, of Shuman Farms, in the release.
The challenge is “not a gimmick or a marketing tactic; it is a sincere compassion for others that is ingrained in the purpose of the organization,” SEPC President and CEO David Sherrod said in the release.
The SEPC’s booth decorating contest, which recognizes Mardis Gras flair with the event’s Produce on Parade theme, will take into consideration messages of cause-based marketing and charitable support.
“However, the primary goal of this endeavor is to create a more familial atmosphere as exhibitors and attendees alike find common ground in serving others for the greater good of our industry and our world,” according to the release.