Side Delights, San Francisco, is launching “Journey of a Potato,” an educational video for consumers and buyers.
Side Delights plans to promote the video debuts at the Southeast Produce Council’s Southern Exposure’s Produce on Parade program Feb. 27-29 in Tampa, Fla.
The video follows a potato’s life cycle and is part of the multi-media ad campaign that Side Delights kicked off in October, Grown Where it Matters.
Viewers watching the video on computers can direct the angles from which to view the screen, and cell phone/tablet viewers can move their devices to change views, according to a news release.
The Grown Where it Matters campaign focuses on sustainable and local farming; the potatoes are grown in eight states, near large population centers, according to Kathleen Triou, president and CEO of the Fresh Solutions Network, which grows and distributes the potatoes.