( Courtesy Signode )

Signode Industrial Group, Glenview, Ill., has shortened its name to Signode and launched a new brand identity.

The company’s logo features a shield and its new slogan, “We’ll Protect it From Here,” focuses on the company’s global reach in transit packaging solutions, according to a news release.

For the produce industry, that includes products such as Angleboard, which protects corners of cartons stacked on pallets, and pallet wrappers. The company also provides warehouse automation equipment, and case erectors and sealers for packinghouses.

The redesigned Signode website, https://www.signode.com/en-US/, showcases the company’s products, services and solutions, according to the release.

The company announced the change Sept. 23 at Pack Expo in Las Vegas.

“We couldn’t be more pleased to introduce Signode’s refined direction with our customers, supply-chain partners, and packaging industry leaders here at Pack Expo,” said Signode’s President Bob Bourque. 

“Our new brand underscores and amplifies the expertise and solutions that make us the world’s premier transit-packaging provider: the products, services, capabilities, and personnel that deliver the safety, quality, and responsiveness our customers rely on,” Signode President Bob Bourque said in the release. “The new brand identity and the message ‘We’ll Protect it From Here’ communicates that our core competency is to provide customers safe and effective transit packaging solutions.”

Signode has more than 80 manufacturing facilities worldwide, according to the release.

 
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