With acreage expanding this year, the field-grown, proprietary-seed colored bell pepper branded Simply Sun is now grown year-round by L&M Farms, says Lee Anne Oxford, director of marketing for L&M Farms, Raleigh, N.C.
Supply is coming from Georgia now and the moves down into Florida and then back up north with the season the East Coast to North Carolina and over to Michigan. The Simply Sun colored bells come in red and yellow now, with orange peppers coming into the program as well.
“A regular green bell will eventually turn red but it won’t have this shelf life and flavors,” she says. “The see is grown to be red and yellow and we have orange coming too,” she says. The fields of Simply Sun colored bell peppers are picked multiple times so they are picked ripe, she says.