Pompano Beach, Fla.-based Sol Group is investing in Central American growing communities through sales of Fair Trade certified melons.
Sol Group, the largest grower/shipper of Fair Trade Certified melons in Central America and a part of Fyffes since 2007, will devote a portion of its sales to community development, according to a news release.
For every purchase of Fair Trade Certified melons, the company said a premium is invested to fund community development in Sol’s growing regions in Honduras and Guatemala.
“Our position as the largest grower and importer of Fair Trade Certified melons in the US has strengthened our impact across our growing regions in Central America,” Enda Walsh, president of Fyffes Inc., said in the release. “While working alongside our dedicated teams in Honduras and Guatemala, sustaining our partnerships with our workers and investing in the future of the growing communities remains true to our company’s core values.”
Fair Trade strikes a note with consumers, according to the release.
More than one in three consumers are more likely to buy a product with Fair Trade certification, the release said, citing a statistic from the Natural Marketing Institute.
What’s more, the release said 75% of millennials report that Fair Trade is an important factor in their purchase decisions.
The trend gives retailers the chance to draw in socially conscious consumers to shop in their stores while supporting efforts to empower growing communities, according to the release.
With the investment from the Fair Trade Premium, the Sol Group provides workers on their farms with a variety of projects to enhance the community. Those projects, according to the release, include providing families with access to clean water and affordable health care, improving food access, housing projects, school supplies and other projects
Since 2014, the projects have benefited over 4,500 families in our growing regions in Honduras and Guatemala, the company said. More information about the program is available at www.solmelons.com/fair-trade.