( Frieda's Inc. )

The rising interest in less common fruit means more merchandising opportunities for retailers and foodservice providers.

In last six months, there has been a 30% increase in Google searches of the word “kumquats,” according to a news release from Frieda’s Inc., Los Alamitos, Calif.

Tart calamondins and sweet mandarinquats, both crossbreeds of mandarin oranges and kumquats, as well as limequats, a hybrid of limes and kumquats, are also joining the party.

“We have seen a boom in mini-citrus this year,” Alex Berkley, sales manager at Frieda’s, said in the news release. “This is a great way to elevate other items that you’ll find on your citrus table, like Meyer lemons, pink lemons and blood oranges.”

The company is sourcing its kumquats from Southern California and expects “steady yields and pricing through the end of February,” said Allen DeMo, director of procurement and sourcing, in the news release.