A former marketer at Crunch Pak has joined Spiker Communications, Missoula, Mont., in a business development capacity.
Krista Jones, who was named director of brand marketing and product innovation at sliced apple company Crunch Pak, Cashmere, Wash., in 2014, previously was with Cutter & Buck and Nordstrom.
She was on the United Fresh Produce Association’s Marketing and Merchandizing Executive Committee.
“I’m looking forward to using all the experience I’ve gained for a new set of produce clients,” Jones said in a news release.
Spiker Communications president Wes Spiker said in the release that Jones’ marketing experience and produce insight is beneficial.
“We are gaining clients in the produce industry and Krista is the right person to service that business and lead our program,” Spiker said in the release.
She is based in a home office in Wenatchee, Wash., where she will be closer to West Coast grower-shippers.