Wenatchee, Wash.-based Starr Ranch Growers has hired Krista Beckstead as a marketing and brand specialist.
In her role, Beckstead will work on brand strategy, product development and overall marketing activities, according to a news release.
“We are thrilled to have Krista’s marketing and branding experience coupled with her produce industry insight as part of our team,” Dan Davis, director of business development, said in the release. “We are growing and expanding our business, and Krista has the experience in product development and design that we need.”
Previously, the release said Beckstead led marketing efforts at Crunch Pak in Wenatchee, Wash. From 2011 to 2017, Beckstead was responsible for Crunch Pak’s product development and execution, brand strategy, advertising and public relations, social media content, retail promotional events and trade show participation. She also managed relationships with Crunch Pak’s multiple licensing partners, including the NBA, the New York Yankees, Marvel and Disney, according to the release.
Most recently, Beckstead worked for a promotional agency and advertising firm.
“I’m looking forward to using all the experience I’ve gained in my career for Starr,” she said in the release. “I am passionate about the produce business and this is a great time to be part of company that is growing.”