( Courtesy Starr Ranch Growers )

Starr Ranch Growers, Wenatchee, Wash., is using a back-to-school sweepstakes to lighten up the transition more fun this year.

The sweepstakes, #B2SS, focuses on school subjects each week on the company’s social media channels and blog, with time-saving apple recipes and do-it-yourself projects that parents and students will enjoy, whether at home or back in a schoolroom.

Prizes are tied in with each week’s subject theme, according to a news release.

“Back to School is here and despite the changing landscape of what this looks like for families everywhere, one thing we do know is that back to school is still happening — just differently,” Dan Davis, director of business development, said in the release. “Starr Ranch Growers knows and understands our consumers’ values and needs during times of transition and change.”

Starr Ranch Growers is partnering with Litehouse Foods, CamelBak and other companies for themed gifts.  A CamelBak water bottle pairs well with Starr Ranch Growers’ apple and pear snacks for outdoor activities, according to the release.

“We hope the sweepstakes will build upon the subscriber list we generated when we launched our Harvest Home blog and help further our brand recognition,” Davis said in the release. “We also want to generate buzz for apples overall and increase our social media following and engagement levels.”

The sweepstakes runs through Sept. 21, is featured on the newly updated main page on the company’s website, https://starranch.com/.

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